概念营销着眼于消费者的理想认知与积极情感的结合，通过导入消费新观念来进行产品促销。目的 使消费者形成新产品及企业的深
刻印象，建立起鲜明的功用概念、特色概念、形象概念、服务概念 等，以便顺手牵羊，增强企业的竞争性力。


Marketing concept focuses on the combination of rational cognition and positive emotions of comsumers,by importing
new ideas ofr porduct promotion purpose so that consumers form new pprducts and enterprises,establish a distinctive
function concept features brand concept image service concepts,etc,in order to steal,to enhance enterprise`s
competitive power